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Outdoor Adventure Dubai

30 Nov 2009

WORLD RANKED SPEED CLIMBERS TO RACE AGAINST CLOCK AT OUTDOOR ADVENTURE DUBAI 2009

Guinness World Record Holder and Rally Driver Hesham Nessim Speeds Into the Show

The UAE’s Only Complete Outdoor Adventure and Sporting Event to Offer a Fun Packed Weekend of Try-Before-You-Buy Features

Two of the best speed climbers in the world are set to thrill the crowds by racing against the clock in Dubai next month, as part of the first dedicated outdoor adventure and sporting event in the United Arab Emirates.

The men’s International Federation of Sport Climbing (IFSC) world number three Makysym Stienkovyy, from Ukraine, and the women’s IFSC world number two Anna Stenkovaya, from Russia, will be wowing the crowds as they race each other to the top of a specially constructed climbing and abseiling wall during Outdoor Adventure Dubai 2009 from 17 – 19 December 2009 at the new Plaza at Dubai International Convention and Exhibition Centre (DICEC).

With a natural synergy between those passionate about an outdoor lifestyle and those with a love of the motoring industry, visitors to Outdoor Adventure Dubai 2009 will also be able to take in the 10th anniversary Dubai International Motor Show which runs from 16-20 December 2009 at the Dubai International Convention and Exhibition Centre.

“By coming face-to-face with an international line-up of some of the best sports climbers and a world record holding rally driver, Outdoor Adventure Dubai 2009 will ignite a passion for an outdoor lifestyle among visitors to the show,” said Trixee Loh, Senior Vice President, Dubai World Trade Centre. “The ‘try before you buy concept at the show will also allow visitors to use all of the products on show and get a taste for outdoor adventure during an action-packed three days.” All of the features are free to visitors once they are inside the show.

Intrepid rally driver Hesham Nessim, who recently smashed all records by driving his vehicle across the Egyptian western desert twice in an astonishing 13 hours and 33 minutes for a new Guinness World Record, will be interacting with visitors at Outdoor Adventure Dubai 2009. The challenge was sponsored by The Egyptian Tourism Authority to promote the desert’s natural beauty, archaeological wonders and Bedouin culture.

“Most visitors to Egypt stay in the cities or resorts, but not many venture out into the desert,” said Amr El Ezabi, Chairman, Egyptian Tourism Authority. “We want to tell people that you can have a totally different leisure experience away from the Pyramids and The Nile.”

Visitors will also be able to emerge themselves in the latest snorkelling and dive gear in a special dive pool, compete against their friends to a shoot out at the Ultimate Paintball challenge and experience urban dance culture in the UAE with the first National BBoy breakdancing championships, organised by URS.

In addition, the traditional delights of Dubai can be rediscovered at a Heritage Village run by the Government of Dubai Department of Tourism and Commerce Marketing (DTCM), the show’s official event partner, where there will exciting falconry displays, traditional houses brought back to life, local handicrafts and a wide range of other activities.

“The show is the first complete outdoor adventure and sporting event of its kind to be held in the UAE, featuring companies, agents and distributors representing some of the biggest international consumer brands. The show is being staged in a venue with dedicated features which will allow visitors to try out the newest sports and outdoor equipment,” added Loh.

Outdoor Adventure Dubai 2009 is open from 4pm to 10pm each day and tickets cost AED 20 to enter Outdoor Adventure Dubai 2009 only, or AED 50 for both Outdoor Adventure Dubai and the Dubai International Motor Show. Visitors can also purchase a five-day season ticket for access to every day of each show for AED 200. All Dubai International Motors Show tickets include free entry into the Mega Car Prize Draw to win six cars worth in the region of AED 1.5 million. Children under 16 must accompanied by an adult, while children under 12 can enter both shows for free.

For further information on visiting or booking exhibitor space please contact the Outdoor Adventure Dubai 2009 team on Tel: +971 4 3086362 or email: outdoordubai@dwtc.com  or visit www.outdooradventuredubai.com For more information on Dubai International Motor Show, please visit www.dubaimotorshow.com.

Photo caption: “Outdoor Adventure - where parents can send their kids ‘up-the-wall’

-ENDS-
About Outdoor Adventure Dubai 2009
Website: www.outdooradventuredubai.com

Outdoor Adventure Dubai 2009 is the 'must attend' Outdoor and Adventure Sports Exhibition for the region. The unique 'try-before-you-buy' offering will showcase adventure activities along with the latest trendsetting sports equipment.
Get set for three days of action and adventure at Outdoor Adventure Dubai 2009. The event is a great day out for families and thrill seekers wishing to experience their next adventure. Outdoor Adventure Dubai 2009 will take place from 17 – 19 December 2009 at The Plaza, next to the new Sheikh Saeed Halls at Dubai International Convention and Exhibition Centre.

About Dubai International Motor Show
Website: www.dubaimotorshow.com

The 10th Dubai International Motor Show 2009 is the most popular international automotive event in the Middle East.  The exhibition which is held once every two years runs includes two dedicated areas: ‘Motor Parts & Accessories’ and ‘MOTORplus’ which collectively offer a complete representation of the motor industry serving the Middle East markets and will be a dedicated section for motor parts, components, accessories and high end automotive products.  The combination of events will be held from 16 – 20 December 2009 at Dubai International Convention and Exhibition Centre.

About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com
As the organiser of Outdoor Adventure Dubai 2009 and Dubai International Motor Show, Dubai World Trade Centre offers over 30 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.

The company commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.

For more information, please contact:

Jon Barber
Public Relations Manager,
Exhibitions and Events Management,
Dubai World Trade Centre,
jon.barber@dwtc.com
+971 4 308 6124

Or

Geraldine Allan
Account Manager
Shamal Marketing Communications
Dubai, United Arab Emirates
Office: +971 4 3652711
Mobile: +971 50 2752057
E-mail: geraldine@smc-pr.com